DR Power Equipment
Front-End Developer – October 2012 to Present
Creation and enhancement of all Generac "Chore" websites, including drpower.com, countryhomeproducts.com, powermate.com, and generacpowerproducts.com. Developing wireframes and user experiences using modern design principles and AI-assisted tools to improve content creation, workflow efficiency, and development processes. Implementing responsive HTML, CSS, and jQuery solutions while conducting thorough browser testing and debugging. Utilizing CMS and DAM systems effectively, performing A/B testing and analyzing user behavior through Google Analytics. Monitoring accessibility compliance, SEO, and overall site performance. Managing and prioritizing the Jira backlog, refining requirements with stakeholders, and supporting Agile project delivery from concept through deployment. Collaborating with offshore development teams, designers, marketers, and business partners to deliver high-quality digital experiences that drive business goals.



