About Me

I build clean, appealing, and functional interfaces which comply with the latest web standards.

Versatile Front-end Developer with 10+ years of experience designing, developing, and managing complex e-commerce sites.

I leverage the latest technology to build responsive websites and interactive features that drive business growth and improve UX.

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DR Power Equipment

Front-End Developer – October 2012 to Present

Creation and enhancement of all Generac "Chore" websites, including drpower.com, countryhomeproducts.com, powermate.com, and generacpowerproducts.com. Developing wireframes and user experiences using modern design principles and AI-assisted tools to improve content creation, workflow efficiency, and development processes. Implementing responsive HTML, CSS, and jQuery solutions while conducting thorough browser testing and debugging. Utilizing CMS and DAM systems effectively, performing A/B testing and analyzing user behavior through Google Analytics. Monitoring accessibility compliance, SEO, and overall site performance. Managing and prioritizing the Jira backlog, refining requirements with stakeholders, and supporting Agile project delivery from concept through deployment. Collaborating with offshore development teams, designers, marketers, and business partners to deliver high-quality digital experiences that drive business goals.

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Varyence

User Interface Designer – January 2019 to March 2021

In partnership with the business owner and essential stakeholders, I developed application and software designs that aligned with the needs of their target audience. My responsibilities encompassed gathering requirements, drafting design specifications, architecting application structures, reviewing deliverables, and providing functional designs to backend developers.

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StartUpSelling

Web Designer – February 2012 to January 2013

StartUpSelling provides insurance agency marketing services for agencies, brokers, and for specialty agents like trucking and benefits agencies. Working closely with the CEO and sales team, I was responsible for creating cutting edge, professional, website designs that appealed to their client base.

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Market Hardware

Production Manager – March 2007 to February 2012

As Production Manager, I reported directly to the CEO and I was responsible for production workflow and increasing profitability through streamlining production processes. I managed a team of six in-house designers and developers, and an offshore development team. Assisted team members with development issues and design review, and assisted project managers and customer service with high-level client escalations.

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SnoCountry

Web Designer – October 2005 to March 2007

Designed and managed the creation of snocountry.org, from Photoshop prototyping to HTML coding and working with PHP developers on functionality. Was responsible for layout, design, text placement, and maintenance of the company website.

“Digital design is like painting, except the paint never dries.”

—Neville Brody